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Zi Peng
Managing Director | StoneTurn
Wanyi Yang
Senior Consultant | StoneTurn

Adopting Conjoint Analysis in Litigation: Measuring Consumer Value in Class Actions and Intellectual Property Disputes | Live CLE Legal Webinar

Broadcast Date: Tuesday, July 14, 2026 from 12:00 PM to 1:00 PM (ET) | On-Demand Available 24 Hours Later

Conjoint analysis, long used in marketing research to measure how consumers value product attributes, has increasingly been introduced in litigation as a tool for quantifying economic harm. In consumer class actions and intellectual property disputes, conjoint studies are often proposed to estimate the value consumers place on specific product features, including allegedly misleading claims or protected intellectual property.

What You Will Learn in this Webinar:

  • This presentation examines how conjoint analysis can be designed and applied in litigation settings. It will discuss the economic principles behind conjoint methods, the types of legal questions they are used to address, such as price premium or apportionment, and the practical considerations involved in implementing a reliable study. The discussion will also highlight key challenges that arise in litigation, including survey design, attribute selection, market realism, and judicial scrutiny under evidentiary standards.
  • Drawing on recent cases and expert practice, the presentation will explore both the promise and limitations of conjoint evidence. The goal is to provide practitioners with a clearer understanding of when conjoint analysis may be appropriate, how it can inform damages analysis, and what issues commonly arise when such studies are evaluated by courts.

Why Attend This Webinar?

By attending this CLE Legal webinar, you will:

  • Earn CLE credit online from the comfort of your office or home.
  • Access both the live webinar and the on-demand recording at your convenience.
  • Fulfill continuing legal education requirements in a practical, engaging format tailored to legal professionals.

Agenda

Zi Peng, Managing Director, StoneTurn

Wanyi Yang, Senior Consultant, StoneTurn

Who Should Attend

• Litigation Attorneys

• Intellectual Property Attorneys

• Class Action and Consumer Protection Lawyers

• In-House Counsel

• Economic and Damages Experts

• Compliance Officers and Risk Management Professionals

• Legal Consultants and Litigation Support Professionals

• Other Legal Professionals Involved in Complex Commercial Litigation and Damages Analysis

Please check the credit section below for the details for your state and do not hesitate to contact the Knowledge Group if you have any questions. 

Take this Course

Credit:

Course Level: Intermediate | Advance Preparation: Print and review course materials

Method of Presentation: Live Webinar | Prerequisite: None

Course Code: 1411781 | Total Credit: 1.0

CLE Credit:

CA CLE 1.0 General – Approved Until: 6/30/2025
PA CLE 1.0 General – Approved Until: 8/14/2026
VT CLE 1.0 General – Approved Until: 12/31/2025
NJ CLE 1.0 General – Credits through Reciprocity
NY CLE 1.0 Areas of Professional Practice – Credits through Reciprocity
AR CLE 1.0 General – Credits through Reciprocity
CT CLE 1.0 General – Credits through Reciprocity
NH CLE 1.0 General – Meets the requirements of NH Supreme Court Rule 53
MO CLE 1.0 General – Approved Until: 8/14/2024

Pending CLE Application: MS, GA, TN, WI

Self-Apply: AL, CO, DE, FL, ID, IL, IN, IO, KS, KY, LA, NC, ME, MN, MS, MT, NE, NV, NM, ND, OH, OK, OR, SC, TX, UT, VA, WA, WV, WY

If you’d like us to apply for CLE, you may opt to pay the processing fee here.

No MCLE Requirements: DC, MD, MA, MI, SD

Not Eligible for CLE: AK, AZ, HI, IL

For additional information, please contact your state MCLE board.

CLE, Continuing Legal Education

Instructions for Participating the Live Webinar

    • Please Register for the course by clicking the "Take the Course" button if you have not already registered.
    • Check Your Email – 24 hours before the webinar, you will receive an email with all necessary instructions, including access details and course materials. This information will also be posted on lesson when it is available.
    • Download Course Materials – Course materials will be available for download **24-48 hours before** the live webinar. Be sure to review them in advance. The Link to download is available by clicking the lesson tab.
    • Join the Webinar – Follow the instructions in the email to access the live broadcast at the scheduled time.
    • Note the Secret Words – During the webinar, secret words will be announced periodically. Please write them down.
    • Take the Quiz – After the webinar, click on the quiz link below and enter the secret words to complete the quiz.
    • Print Your Certificate – Upon completing the quiz, you will be able to print your Certificate of Attendance, which includes instructions on how to obtain CLE, CPE, or other applicable credits for the course.
    • On-Demand Access – The on-demand version of this course will be available 24-48 hours after the live webinar. If you miss the live presentation or need to review the content, you will have access to the on-demand version as an enrolled student. To access on-demand content, click the lesson and follow the instructions.
    • Support: If you have any questions, please refer to the email instructions or contact support: support@theknowledgegroup.zohodesk.com.