Brian M. Sowers
Principal & Survey Expert | Applied Marketing ScienceJacqueline Chorn, Ph.D.
Associate Principal & Survey Expert | Applied Marketing ScienceMarcello Santana, ESQ.
Associate Principal | Applied Marketing ScienceSurveys in Trademark Litigation | On-Demand Webinar
Broadcast Date: Wednesday, July 22, 2020 from 12:00 pm to 1:00 pm (ET)
Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising, class action cases, and many other types of litigation. Yet despite the success of surveys in bringing about favorable settlements, many attorneys are still not familiar with the basics of consumer surveys and how they can be used.
Please join Applied Marketing Science (AMS) for a one-hour webinar where we will discuss the use of survey evidence in intellectual property litigation. This webinar will focus on how survey research can be an effective tool for attorneys when advising clients on how to navigate through complex Lanham Act cases.
Key Topics:
- Applications of surveys used for litigation
- Advantages of conducting a survey for litigation
- Factors to consider when hiring a survey expert
- Cases where a survey was a critical piece of evidence