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Consumer surveys can be a game-changer in intellectual property litigation, offering critical insights into consumer behavior and perception that directly impact case outcomes.
Join our speakers, Andreas Groehn, Managing Director, at Berkeley Research Group, LLC, Dr. David Neal, Managing Partner, at Catalyst Behavioral Sciences, and L. Scott Oliver, Counsel, at Husch Blackwell LLP for this CLE webcast as they provide a deep dive into how surveys are designed, deployed, and utilized effectively in IP disputes.
Key issues that will be covered in this course are:
- Understanding the legal relevance of consumer surveys in IP cases
- Crafting surveys that meet rigorous evidentiary standards
- Real-world case studies highlighting survey applications in litigation
- Strategies for interpreting and presenting survey data in court
- Avoiding methodological and procedural pitfalls